iWALK FOR ANIMALS is an annual 5k fun run/dog walk held in Houston, Texas to support Houston SPCA's lifesaving mission. Their mission is to promote commitment to and respect for all animals and free them from suffering, abuse and exploitation, and proudly place all healthy animals into loving homes, with adoption partners or in reputable sanctuaries. 

The logo needed to be easily readable and work well within the current brand of the Houston SPCA. No specific animal would represent organization's commitment to all animals, and no specific dog would represent all dogs at the event. I decided to pursue other options, sketching ideas featuring the outdoors and walking. Two ideas quickly became my favorites. The first is a walking trail in the shape of a dog's ID tag seen from above. The second is a shoe print in the dirt with words or a person shown in the tread.

Those two ideas were presented and there was a clear winner. The final logo became the foundation for a full branding system including print materials, digital ads, t-shirts, and social media. But it all starts with a sketch...